Critical Multimodal Studies of Popular Discourse is a ground-breaking collection of interdisciplinary studies that bridge two major traditions in discourse studies: multimodal and critical discourse analysis. Chapters by leading and emerging scholars explore the role that individual semiotic resources and their interaction play in concealing and supporting, or drawing attention to and subverting social boundaries and political or commercial agendas in contemporary popular culture.

1. From multimodal to critical multimodal studies through popular discourse Emilia Djonov & Sumin Zhao Part I: Methodological and theoretical challenges 2. Revisiting cinematic authorship: A multimodal approach Chiaoi Tseng & John A. Bateman 3. The television title sequence: A visual analysis of Flight of the Conchords Monika Bednarek 4. The strategic use of the visual mode in advertising metaphors Charles Forceville 5. Japanese street fashion for young people: A multimodal digital humanities approach for identifying socio-cultural patterns and trends Alexey Podlasov & Kay L. O'Halloran Part II: Key issues in contemporary popular culture 6. Multimodal constructions of the nation: How China's music-entertainment television has incorporated Macau into the national fold Lauren Gorfinkel 7. A multimodal analysis of the environment beat in a music video Carmen Daniela Maier & Judith Leah Cross 8. Representations of the institutional 'self' in web-based business news discourse Sabine Tan 9. Selling the 'indie taste': A social semiotic analysis of frankie magazine Sumin Zhao 10. From popularization to marketization: The hypermodal nucleus in institutional science news Yiqiong Zhang & Kay L. O'Halloran Part III: New audienceship and authorship in popular discourse 11. Telling a different story: Stance in verbal-visual displays in the news Dorothy Economou 12. Point of view in picture books and animated film adaptations: Informing critical multimodal comprehension and composition pedagogy Len Unsworth 13. Points of difference: Intermodal complementarity and social critical literacy in children's multimodal texts Angela Thomas 14. Bullet points, new writing, and the marketization of public discourse: A critical multimodal perspective Emilia Djonov & Theo Van Leeuwen 15. Towards a semiotics of listening Theo Van Leeuwen