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Doing Business In Latin America
ISBN-13:
9781136195730
Veröffentl:
2014
Seiten:
312
Autor:
John E. Spillan
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This book discusses the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It considers both the contemporary business environment of the area and emerging trends.
1. Introduction 2. Current Business Environment 3. Historical Perspective on Doing Business in LA 4. Cultural Issues Affecting Business Activity in LA 5. The Impact of Technology on Business in LA 6. Regional Political Factors Affecting Business Ventures 7. What is The Economic Climate in Latin America? 8. Establishing Businesses In Latin America 9. The Marketing Process 10. The Marketing Mix -Global Marketing 11. Conclusions and The Future
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