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Storytelling in Management Practice
ISBN-13:
9781136160905
Veröffentl:
2013
Seiten:
200
Autor:
Stefanie Reissner
Serie:
Routledge Studies in Management, Organizations and Society
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication.
1. Introduction 2. Storytelling in Management Practice: Definitions, Rhetoric, Assumptions 3. Theoretical Foundations and Conceptualizations of Storytelling in Management Practice 4. Storytelling at the Macro Level: Constructing the Organization 5. Storytelling at the Meso Level: Sense Making in Organizations 6. Storytelling at the Micro Level: Weaving or Weakening the Organization's Social Fabric 7. Dynamics of Storytelling in Management Practice 8. Conclusion
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