|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Programming for TV, Radio & The Internet
ISBN-13:
9781136068850
Veröffentl:
2012
Seiten:
344
Autor:
Lynne Gross
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
1. History of Programming2. Distribution3. Sources of Programming4. Development5. The Role of Testing6. Elements of Successful Programming7. External Influences on Programming8. Internal Influences on Programming9. Primetime Scheduling10. Non primetime Scheduling11. Program Evaluation12. Changing and Canceling Programs13. Programming EthicsEach chapter
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
