Descriptive Metadata for Television is the first book approaching the subject end to end, from shooting the footage to archiving to consumer set top box. By decoupling metadata purpose and use from technology, this easy-to-read book translates what is in reality often technical jargon for straightforward concepts to hands-on language understandable by real people.

1: What Is Metadata? - So, What Is "Metadatä? - What Metadata Is Not: Myths and Facts - Perceptions of Metadata - Relationships with Current and Future Broadcast Technologies - The Perceived Relationship with the Data Handling (Information) Technologies - The Very Real Relationship with Information Science - Data Structures, Rules, and Values - Metadata as the Key to Knowledge Management during the Production Processes - Knowing What You've Got and Everything about It - Libraries as a Resource and Gold Mine - Where Is the Metadata? - Metadata Synchronization2: Types of Metadata - The "Purpose¿ of Metadata - Metadata in the Workflow3: Metadata Schemes, Structures, and Encoding - Metadata Schemes and Structures - Object Records and Item Records (Complex Objects) - Metadata Structure Standards - Metadata Rules Standards - Metadata Value Standards - Maintenance of Metadata - Encoding of Metadata4: The Impact of Technology Change on People andMetadata Processes - How Is Metadata Captured and Stored? - Who Owns the Metadata? - Practicalities and Opportunities of Desktop Production in the New Workflows - Where Can Metadata Leak Away? - Authenticity in Metadata - Mapping Metadata to Different Systems5: Identifiers and Identification - Registered Identifiers - Unregistered Identifiers - Identifiers with Production to Consumer Relevance6: Metadata for the Consumer - Online: Yes or No? - Metadata as the Connector between Broadcast Content and Internet Content - Metadata and Consumer Needs - Stages of the Production and Transmission Process Chains to the Consumer - Metadata Elements - Metadata for Locating the "Stuff¿ - Metadata in Marketing - Other Useful Metadata7: Metadata in Public Collections - Donations by Broadcasters - Donations by Individuals and Production Companies - Programs Recorded Off-Air - Metadata Added by the Public Archive - Getting Metadata out to the Public