This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

Chapter 1 Introduction The New Broadcasting Reception/consumption devicesMulti channel distributionConverged ProductionAgile BroadcastingMedia Systems EngineeringBusiness ModelsCreative TechniquesThe Content Lifecycle Chapter 2 A Streamlined History of Digital Production & Distribution Chapter 3 Multi-layered Broadcast Operation Center Technology Real-time SystemsMedia Networks and StorageApplicationSecurityService Oriented Architecture Chapter 4 Production Infrastructures and Processes Ingest/PlayoutContent StorageAutomation (PMCP/BXF/AXF)Commercial ContentUser InteractionChapter 5 Production for Multiplatform Distribution Content sourcesPrepurposing & RepurposingUser Generated ContentTranscoding IssuesPresentation Issues and TechniquesMulti-platform Content Production SoftwareIntegrated PCR & MCR Chapter 6 In-house Asset Management Metadata & SearchPlatform VersioningChapter 7 Distribution DTVOTA, Cable, Satellite, Broadband (IPTV & FiOS)Web/BroadbandHandheldMobile TVContent Delivery Networks Chapter 7 X-platform Ads & Commercials Sales & BuysAudience profiles Cross-platform ad salesAds & CommercialsElectronic Content DeliveryDigital Program Insertion Chapter 8 The Future: Personalization InteractivityTargetingPrivacyChapter 9 The Multi Platform Consumer Home Media CenterDTV InternetHandheldMobileCross Platform Search & Rights ManagementChapter 10 Emerging Technology Solutions Standards WorkEmerging Distribution ChannelsDigital SignageTaxi/Elevator/?TVDig