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CIM Coursebook 03/04 Marketing Management in Practice
ISBN-13:
9781136005541
Veröffentl:
2012
Seiten:
288
Autor:
Tony Curtis
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Undertaking CIM Assignments and the Integrative Project; Sample exam questions and answers; Answers and debriefings: Curriculum information; Index.
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