Beschreibung:
Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate's party images-the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals' political perceptions and, ultimately, voting behavior.
1. Pictures of Parties 2. Party Images in the Electorate as a Whole 3. Party Images and the Class Cleavage 4. Party Images and Race and Ethnicity 5. Party Images and Sex 6. Party Images and Religious Salience 7. Conclusion