Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.

1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick. Branding the City: Selling Contradiction for Global Advantage 4. London's Chinatown: Branded Place or Community Space? Rosemary Sales, Alessio d'Angelo, Xiujing Liang and Nicola Montagna 5. Living and Making the Branded City and its Contradictions: Skilled EU Migrants in Manchester Paul Kennedy 6. Understanding Cultural Quarters in Branded Cities Simon Roodhouse. Idea of the City: Cinematic Futures and the Grounds of the Present 7. London Undead: Screening/Branding the Empty City Christoph Lindner 8. Branding the Modernist Metropolis: The Eternal City and the City of Lights in Cinema after World War Two Mark Shiel 9. Nantes's Atlantic Problem Bill Marshall. Family Histories: The Remembered City 10. Stripes and My Country or, On Not Being at Home Stephanie Hemelryk Donald 11. Cosmopolitanism with Roots: The Jewish Presence in Shanghai before the Communist Revolution and as Brand in the New Metropolis Andrew Jakubowicz 12. A la Mode: The Cosmopolitan and the Provincial Yi Zheng. Coda 13. Cosmopolitanism, Branding and the Public Realm Jeff Malpas