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Marketing in Developing Countries
Nigerian Advertising in a Global and Technological Economy
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781135696931
Veröffentl:
2009
Seiten:
144
Autor:
Emmanuel C. Alozie
Serie:
Routledge Studies in International Business and the World Economy
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
List of Figures. Abbreviations. Acknowledgments. 1. Role Of Marketing In Developing Countries. 2. Stages Of Socioeconomic Development In Sub-Sarharan Africa. 3. Nigerian Advertising And Mass Media. 4. Dynamics Of International Relations, Culture And Technology In The Era Of Global Marketing. 5. Advertising In The Information Age: Theoretical Perspectives On Culture And Technology. 6. The Digital Divide And Status Of Sub-Saharan Africa: Marketing In An Interdependent Global Economy. 7. Manifestations Of Meanings And Cultural Values In Advertising. 8. Conclusions And Managerial/Public Policy Implications. Appendix. Instrument (Cultural Analysis). References. Index.
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