Beschreibung:
This volume combines the study of newspaper management & operation with the leadership of change in organizations, providing a unique perspective on change in media organizations. For scholars & students in journalism & media management.
Contents: Preface. An Overview of Newspaper Change. Part I: Philosophy. Newspapers as Organizations. The Process of Organizational Change. Newspapers and Change. Part II: The Practice of Change. New Technology at the Dallas Morning News. Product and the Black Press. People at USA Today.Part III: Implications. The Impact of Change on Newspapers--A Contemporary Look. Newspaper Organizations of the Future--Suggestions for Change.