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Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781135647094
Veröffentl:
2013
Seiten:
272
Autor:
Allan J. Kimmel
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
Part 1 Understanding Rumors and Rumor Transmission; Chapter 1 Introduction: Identifying Rumors and Related Forms of Communication; Chapter 2 Understanding Rumor: The Dynamics of Rumor Transmission and Belief; Chapter 3 Commercial Rumors and Organizational Grapevines; Chapter 4 How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media; Part 2 Combatting Rumors in the Marketplace and Workplace; Chapter 5 Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented?; Chapter 6 Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors; Chapter 7 Managing the Organizational Grapevine;
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