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Self Versus Others
ISBN-13:
9781135598945
Veröffentl:
2009
Seiten:
168
Autor:
Julie L. Andsager
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.
Contents: The Third-Person Effect. Receiver Variables. Message Variables. Source and Channel Variables. The First-Person Effect as Persuasion. Defining the Others. Systematic vs. Heuristic Processing. Understanding the Third-Person Effect as a Special Context for Persuasion.
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