|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Television and Political Advertising
ISBN-13:
9781135437220
Veröffentl:
2013
Seiten:
376
Autor:
Frank Biocca
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.
Part I:Viewing Political Television: Models and Theories.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
