This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Part I The Development of Sports Media; Chapter 1 Sports and Media in the Ancient Mediterranean, Thomas F. Scanlon; Chapter 2 A Historical Overview of Sports and Media in the United States, Jennings Bryant, Andrea M. Holt; Chapter 3 Sports and Media Through the Super Glass Mirror: Placing Blame, Breast-Beating, and a Gaze to the Future, Lawrence A. Wenner; Part II The Coverage and Business of Sports Media; Chapter 4 Sports Media: A Modern Institution; Chapter 5 Sports Content on U.S. Television, Dan Brown, Jennings Bryant; Chapter 6 The Coverage of Sports in Print Media, Wayne Wanta; Chapter 7 The Coverage of Sports on Radio, John W. Owens; Chapter 8 Broadcast Television and the Game of Packaging Sports, David B. Sullivan; Chapter 9 The Coverage of Sports on Cable TV, Chris Wood, Vince Benigni; Chapter 10 Sports Online: The Newest Player in Mediasport, Michael Real; Chapter 11 Sports Fiction: Critical and Empirical Perspectives, R.Glenn Cummins; Chapter 12 Alternative Media versus the Olympic Industry, Helen Jefferson Lenskyj; Chapter 13 World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002, Andrew Tudor; Chapter 14 Gender Warriors in Sport: Women and the Media, Margaret Carlisle Duncan; Chapter 15 Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion, Andrew C. Billings; Chapter 16 60 Seconds to Air: Television Sports Production Basics and Research Review, Marc A. Krein, Sheree Martin; Chapter 17 Sports Economics and the Media, Michael Mondello; Chapter 18 Sports Sponsorship, Lance Kinney; Part III Sports Media Audiences; Chapter 19 Why We Watch and Enjoy Mediated Sports, Arthur A. Raney; Chapter 20 The Causes and Consequences of Sport Team Identification, Daniel L. Wann; Chapter 21 Sport, Violence, and the Media, Barrie Gunter; Chapter 22 Televised NFL Games, the Family, and Domestic Violence, Walter Gantz, Zheng Wang, Samuel D. Bradley; Chapter 23 Fantasy Sports: History, Game Types, and Research, Richard G. Lomax; Chapter 24 An Untapped Field: Exploring the World of Virtual Sports Gaming, David Leonard; Chapter 25 The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace, McDaniel; Part IV Critical Perspectives on Sports Media: Cases and Issues; Chapter 26 Sport and Globalization: Key Issues, Phases, and Trends, Joseph Maguire; Chapter 27 Sport, the Media, and the Construction of Race, Andrew Grainger, Joshua I. Newnian, David L. Andrews; Chapter 28 Crouching Tiger, Hidden Blackness: Tiger Woods and the Disappearance of Race, Davis W. Houck; Chapter 29 Women, Team Sports, and the WNBA: Playing Like a Girl, Daniela Baroffio-Bota, Sarah Banet-Weiser; Chapter 30 Thinking Through Power in Sport and Sport Media Scholarship, Mary G. McDonald; Chapter 31 A World of Criminals or a Media Construction? Race, Gender, Celebrity, and the Athlete/Criminal Discourse, David Leonard; Chapter 32 Sporting Bodies, Davis W. Houck; Chapter 33 Sports Mascots and the Media, C. Richard King, Ellen Staurowsky, Laurel Davis-Delano, Lawrence Baca; Chapter 34 Disability and Sport: (Non)Coverage of an Athletic Paradox, Marie Hardin;