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Interpretation in Social Life, Social Science, and Marketing
ISBN-13:
9781135202255
Veröffentl:
2009
Seiten:
236
Autor:
John O’Shaughnessy
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty.
Preface. 1. Interpretation and Methodology. 2. Interpretation and Perspectivism. 3. The Interpretive Stance in the Study of Human Behavior. 4. Interpretation and Concepts. 5. Interpretation of Effects (Causes). 6. Interpretation of a Problematic Situation (Abduction). 7. Interpretation of Words, Symbols and Behavior (Text Hermeneutics). 8. Artifact Interpretation. Notes. Index.
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