Contemporary sport is shaped by wider society. Today those managing sport must be aware of the broader social and cultural context within which it exists if their effectiveness is to be established and their careers defined. This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain the key issues and practical implications of this for those working, or intending to find employment, in the field.Written by a team of leading international experts on sport management, the book explores important topics such as corporate social responsibility in sport, race, gender and sexuality, sport and the media, globalisation, populations with individual needs, social class, social capitalsocial exclusion. As part of a comprehensive coverage of these and many other social issues, the reader is reminded of the fundamental requirement to properly appreciate the cultural sensitivities of the managerial environment in which they intend to operate. Each issue is examined from the perspective of the manager or sport practitioner, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the thesis that a more socially aware manager is a more effective manager and thus should be regarded as essential reading for all sport management students.

Preface Chapter 1. Managing Organisational Performance in Sport Chapter 2. Urban Space, Culture and Sports in the Middle East: A Case Study of Casablanca, Morocco Chapter 3. The Management of Anti-Doping: An On-going Challenge for Sport Chapter 4. Sanctioned Aggression or Criminal Sanction? Violence, Contact Sports and the Law Chapter 5. Reviewing the role of UK central government in sports development Chapter 6. Selling Race Equality to Sports Organisations - Challenges and Limitations Chapter 7. Sport and Disability: The Special Olympics Youth Unified Sports® Programme Chapter 8. Managing athletic pain and injury within sporting Cultures of Risk Chapter 9. Sport Labour Migration: Managing a Twenty-First Century Global Workforce Chapter 10. The challenges of managing sport in a divided society: Football in Jordan Chapter 11. Managing Gender Equity in Sport Chapter 12. The Role of Sport Management in the Creation of Social Capital Chapter 13. The changing nature of Sports Volunteering: Modernisation, policy and practice Chapter 14. Sporting Preferences in the Arab World: Examining consumerism in the United Arab Emirates Chapter 15. The Methodology of Mega-events: The Culture of Vanity and Measuring Real Benefit Chapter 16. Corporate Social Responsibility in the Sports Industry Chapter 17. The Dark Sides of Sport Governance Chapter 18. The Evolution of Sport Management in the Twenty-First Century