Beschreibung:
Drawing on theoretical perspectives including Bourdieu's work, the sociology of the professions, identity and postcolonial / critical race theory, this book examines both occupational discourses of PR identity and purpose and practitioner accounts of their experiences in PR.
1: Introduction 2: Historical Context: Empire, Racism and Public Relations 3: Constructing PR Practice: Legitimacy, Jurisdiction and the Erasure of Social Inequity 4: Constructing Competence: Client, Capital and Embodiment 5: Strategies of Resistance: Intersectional Identities as a Source of Critique 6: Successful Marginality: Managing Occupational Identity 7: Occupational Power, Diversity and Public Relations