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Marketing in Publishing
ISBN-13:
9781134746651
Veröffentl:
2002
Seiten:
176
Autor:
Robin Birn
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
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