New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.

1. Introduction Georgette Wang and Jan Servaes 2. Geolinguistic region as global space: the case of Latin America John Sinclair 3. Decentralizing process and proximity television in Europe Miquel de Moragas Spa and Bernat Lopez 4. Local and national cultural industries: is there life after globalization? Georgette Wang, Lin-lin Ku and Chun-chou Liu 5. The global, the local and public sphere Colin Sparks 6. The ambiguity of the 'emerging' public sphere and the Thai media industry Ubonrat Siriyuvasak 7. Constitutional change, media and the national public sphere: the case of Scotland Philip Schlesinger 8. To globalize, regionalize, or localize us, that is the question: Japan's response to media globalization Koichi Iwabuchi 9. Export of culture or co-production of culture? Vignette from the creative process as a global advertising affiliate Beijing Jian Wang 10. Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas 11. Television and global culture: assessing the role of television in globalization Paul S.N. Lee 12. Culture, language and social class in the globalization of television Joseph Straubhaar 13. The choice between local and foreign: Taiwan youths' television behaviour Herng Su and Sheue-yun Chen 14. Convergence assumption and cultural exception: the media industry in the WTO February 1997 agreement perspective Gerard Pogorel 15. No culture is an island: an analysis of media protectionism and media openness Joseph Man Chan 16. Media in the information highway: representing different cultures in the age of global communication Anura Goonasekera 17. Reconciliation between openness and resistance: media globalization and new policies of China's television in the 1990s Junhao Hong 18. Globalization: consumption and identity towards researching nodal points Rico Lie and Jan Servaes