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Celebrity Advocacy and International Development
ISBN-13:
9781134590339
Veröffentl:
2014
Seiten:
234
Autor:
Dan Brockington
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
The book examines the work of celebrity advocacy and lobbying in international poverty, inequality and development. Its purpose is to understand the alliances between celebrity and these good causes, how they function, their history, consequences, wider contexts and implications. It argues that we cannot understand the effects of celebrity advocacy or the growth of the celebrity-and-development industry without asking to whom it appeals and how it works.
1. Introduction 2. The Terrain of Development Advocacy 3. Celebrity Advocacy and Post-Democracy 4. A Brief History of Celebrity Advocacy for Development and Humanitarian Causes 5. The Current State of Celebrity Advocacy 6. 'Getting It' Producing Authentic Celebrity Advocacy 7. Elites and Celebrity Advocacy 8. The Witches' Pond 9. Changing the World through Celebrity Advocacy Appendix One: Methods Appendix Two: Research on Celebrity Endorsers
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