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Management Speak
ISBN-13:
9781134402045
Veröffentl:
2005
Seiten:
170
Autor:
David Greatbatch
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
1. Management Gurus 2. Live Presentations 3. Packaging the Message 4. Generating Collective Audience Response 5. The Role of Humour and Laughter 6. Telling Stories 7. Conclusion
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