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Demystifying Business Celebrity
ISBN-13:
9781134336746
Veröffentl:
2009
Seiten:
192
Autor:
Eric Guthey
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.
1. Introduction: Why Demystifying Business Celebrities Matters 2. Business Celebrities and the Celebrity Business 3. Management Gurus as Management Fashion Celebrities 4. The Many Faces of Business Celebrity 5. Open Season: The Celebrity CEO Backlash 6. The Celebrification of Heroic Leadership 7. The Production of Business Celebrities and the Production of Leadership
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