|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Strategic Issues in International Retailing
ISBN-13:
9781134289066
Veröffentl:
2006
Seiten:
232
Autor:
John Dawson
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
1. The Increase in International Activity by Retailers 2. Retail Internationalisation as a Process 3. Building an International Retail Strategy 4. Inditex - Zara: Re-Writing the Rules in Apparel Retailing 5. Carrefour: Being Aware of the Domestic Market! 6. The Boots Group Plc: Rethinking the Formula 7. Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider 8. Tesco: Transferring Marketing Success Factors Internationally 9. The International Transfer of Key Success Factors. Conclusions.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
