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Brand Hollywood
ISBN-13:
9781134258963
Veröffentl:
2007
Seiten:
224
Autor:
Paul Grainge
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
List of IllustrationsAcknowledgementsIntroduction: Entertainment EconomiesPart I: Brand Culture1. The Cultural Economy of Branding2. Media Branding and the Entertainment ComplexPart II: Brand Logos3. Studio Logos and the Aesthetics of Memory and Hype4. Dolby and the Unheard History of Technical TrademarksPart III: Brand Spectacle5. Licensing the Library: Of Archives and Animation6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster7. 'The World is Our Audience': Branding Entertainment SpaceConclusion: Total EntertainmentNotesBibliographyIndex
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