Beschreibung:
This volume examines how the European Union's identity is constructed, seeking to identify, measure and compare its public awareness and perception within the Asia-Pacific region at three levels - within the media, in public opinion and among Asia-Pacific elites.
Introduction: Research Rationale 1. Mirror Reflections? 2. The European Union in Metaphors: Images of the EU Enlargement in the Asia-Pacific News 3. Exposure, Accessibility, and Difference: How Australians and New Zealanders Perceive Europe and the European Union 4. Bringing Public Opinion Back In: Public Perceptions of the EU in Thailand and South Korea 5. Europe From Within, Europe from Without: Understanding Spontaneous Perceptions of the European Union in the Asia-Pacific 6. What Australians Think About the EU 7. The Asia-Pacific Power Elite and the Soft Superpower. Appendix 1: Media Environments and Sample Selection. Appendix 2: Portrait of the Survey Respondents: Australia and New Zealand. Appendix 3: Portrait of the Survey Respondents: South Korea and Thailand. Appendix 4: Elite Interview Questionnaires