Beschreibung:
This book fills an important gap in the literature published so far on economic liberalisation and globalisation in India by providing much needed ethnographic data from those affected by the liberalisation process.
1. Globalisation, Structural Adjustment and the Middle Classes in India 2. Victims of Consumerism? Consumption and Household Survival 3. Gender, Empowerment and Liberalisation 4. Discourses of Global Efficiency and the Dynamics of New Workplace Culture 5. Culture of Power: The Hegemony of English in a Globalising India 6. Globalised Media: Television and Its Impact on Middle Class Morals, Culture and Identity 7. Conclusion: Indian Middle Class Lives in the Era of Neoliberal Globalisation