Beschreibung:
Part of the successful Working in Asia series, The Changing Face of Management in Thailand examines the development of management in Thailand during the pivotal decade since the Asian financial crisis of 1997.
1. Introduction 2. Business in Thailand 3. Political Backdrop: 1997-2008 4. Socio-Cultural Context 5. Tourism 6. HRM 7. Marketing in Thailand 8. Credit Risk Management Practices of Thai Commercial Banks 9. The Modernization of Thai State-Owned Enterprises 10. Corporate Governance 11. Corporate Women Managers 12. E-communication 13. The Thailand Brand 14. Conclusions