Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Introduction.Book I: Where to Start?Chapter 1: Preparing for Business.Chapter 2: Being Your Own Boss.Chapter 3: Can You Do the Business?Chapter 4: Starting Your Business Plan.Chapter 5: Establishing Your Starting Position.Chapter 6: Researching Your Customers, Competitors, andIndustry.Book II: Money in Mind.Chapter 1: Finding the Money.Chapter 2: Figuring Out Financials.Chapter 3: Cash Flows and the Cash Flow Statement.Chapter 4: Forecasting and Budgeting.Book III: Getting the Staff.Chapter 1: Staying on the Right Side of the Law.Chapter 2: Finding Person Friday - Advertising andInterviewing.Chapter 3: Employing People Successfully.Chapter 4: Disciplining and Dismissing Staff.Chapter 5: Paper Money, Money Paper - Payslips andDeductions.Chapter 6: Inspiring Employees to Better Performance.Chapter 7: Coaching and Development.Chapter 8: Tackling Performance Appraisals.Book IV: How Not to Cook the Books.Chapter 1: Working for Yourself Can Be Less Taxing.Chapter 2: Filling In and Filing Your Self Assessment Form.Chapter 3: Getting Down to Bookkeeping Basics.Chapter 4: Controlling Your Books, Your Records, and YourMoney.Chapter 5: Producing a Profit and Loss Statement.Chapter 6: Developing a Balance Sheet.Book V: Bigging Up Your Business.Chapter 1: Taking a Closer Look at Customers.Chapter 2: Marketing Your Wares.Chapter 3: Writing a Marketing Plan.Chapter 4: Brochures, Press Ads, and Print.Chapter 5: Signs, Posters, and More.Chapter 6: Public Relations and Word of Mouth.Chapter 7: Planning Your Business Web Site.Chapter 8: Choosing and Equipping Your New E-Business.Chapter 9: E-Marketing.Book VI: Getting Bigger.Chapter 1: Thinking Strategically.Chapter 2: Managing More Than One Product.Chapter 3: Improving Performance.Chapter 4: Franchising for Growth.Chapter 5: TV and Radio Ads (or Your Own Show!).Chapter 6: Becoming a Great Manager.Index.