Practical advice for managers on how the Web and social mediacan help them to do their jobs betterToday's managers are faced with an increasing use of the Web andsocial platforms by their staff, their customers, and theircompetitors, but most aren't sure quite what to do about it or howit all relates to them. Organizations Don't Tweet, People Doprovides managers in all sorts of organizations, from governmentsto multinationals, with practical advice, insight and inspirationon how the Web and social tools can help them to do their jobsbetter. From strategy to corporate communication, team building tocustomer relations, this uniquely people-centric guide to socialmedia in the workplace offers managers, at all levels, valuableinsights into the networked world as it applies to their challengesas managers, and it outlines practical things they can do to makesocial media integral to the tone and tenor of their departments ororganizational cultures.* A long-overdue guide to social media that talks directly topeople in the real world in which they work* Grounded in the author's unparalleled experience consulting onsocial media, it features eye-opening accounts from some of theworld's most successful and powerful organizations* Gives managers at all levels and in every type of organizationthe context and the confidence to make better decisions about thesocial web and its impact on them

Foreword by Andrew McAfee ixIntroduction 11. We All Need to Grow Up 52. Ten Steps to Success with Technology 93. The Ultimate in Democracy 154. Leaving a Trace 215. Evolution on Steroids 276. "Writing Ourselves into Existence" 337. Literacy Re-discovered 398. Mass Illiteracy 459. Stating the Obvious 5110. Volume Control on Mob Rule 5711. Dealing with a Boss Who Doesn't "Get It"6312. The More You Give the More You Get 6913. "Ooh, That's Interesting" 7314. The Network of Networks 7915. Real Leaders Have Followers 8516. Real Friends 9117. Too Much of a Good Thing 9718. Globally Distributed Conversations 10319. Conversations Can Only Take Place Between Equals 10920. Management by Being Interested 11521. Asking the Right Questions 12322. The Meaning of True Collaboration 12923. War of the Worlds 13524. The Inside is Becoming the Outside 14125. Your Staff are Your Best Advocates 14526. Creatively Messy 15127. Innovation and the Forces of Disruption 15728. No Such Thing as Conscripts 16329. Heading into the Great Unknown 16930. Be Strategically Tactical 17531. Back to Front ROI 18132. The Price of Pomposity 18733. Managing the Mess 19334. We Need More Rubbish 19935. Lines in the Sand 20536. Small Pieces Loosely Joined 21137. Unleash Your Trojan Mice 21738. Don't Feed the Trolls 22339. When the Shit Hits the Fan 22940. Crisis Management 23541. The Best Way to be Safe is to be Open 24142. Radical Transparency 24743. The Revolution is Within 25344. It's Your Party . . . 25745. A Final Word 263A Note About Technology 267Reading List 271About Euan Semple 273Index 275