Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPOIn The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company - alignment, team, functional excellence, and capital--this book distills the wisdom found in countless books, podcasts, and the authors' own extensive experience into a compact and accessible blueprint for success and growth.In the book, you'll find:* Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations* Tools and benchmarks for strategically aligning your company's divisions with one another, and with your organization's "North Star"* Templates and tips to attract and retain a triple-A team with the right scale-up mindset* Checklists to help you attract growth capital and negotiate term sheetsPerfect for companies with two, ten, or one hundred employees, The Builder's Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

Forewords xixIntroduction xxviiNORTH STARChapter 1 Six Dimensions of Direction 3Chapter 2 Environmental, Social and Governance Criteria as Drivers of Business Success (With Johannes Lenhard and Hannah Leach) 13PEOPLE & MINDSETChapter 3 People (HR) Excellence (With Constanze Buchheim, Manjuri Sinha and Chris Bell) 37Chapter 4 Scale-Up Mindset (With Johannes Lenhard) 73FUNCTIONAL EXCELLENCE IN SCALE-UPSChapter 5 Product Management Excellence (With Johnny Quach and Sven Grajetzki) 87Chapter 6 Technology Excellence (With Christoph Richter) 129Chapter 7 B2C Marketing Excellence (With Kelly Ford) 175Chapter 8 B2B Sales Excellence (With Karan Sharma) 209Chapter 9 Service Operations Excellence (With Dr. Nicola Glusac) 241Chapter 10 Supply Chain Excellence (With Matthias Wilrich) 265GROWTH CAPITALChapter 11 Six Questions Every Growth Stage Investor Asks With (Vanessa Pinter) 287Chapter 12 Fifteen Key Issues In Growth Term Sheets (With Vanessa Pinter) 299Contact Us 317Notes 319