Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat's the best hiding place in the world? The second page of Google's search results!If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to:* Optimize your webpage with responsive design that makes it irresistible to Google* Create a keyword strategy that keeps interested and engaged visitors flowing to your website* Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results pagePerfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Introduction 1Book 1: How Search Engines Work 5Chapter 1: Putting Search Engines in Context 7Chapter 2: Meeting the Search Engines 23Chapter 3: Recognizing and Reading Search Results 37Chapter 4: Getting Your Site to Appear in the Right Results 53Chapter 5: Knowing What Drives Search Results 77Chapter 6: Spam Issues: When Search Engines Get Fooled 87Book 2: Keyword Strategy 101Chapter 1: Employing Keyword Research Techniques and Tools 103Chapter 2: Selecting Keywords 113Chapter 3: Exploiting Pay Per Click Lessons Learned 127Chapter 4: Assigning Keywords to Pages 135Chapter 5: Adding and Maintaining Keywords 145Book 3: Competitive Positioning 155Chapter 1: Identifying Your Competitors 157Chapter 2: Competitive Research Techniques and Tools 167Chapter 3: Applying Collected Data 187Book 4: SEO Web Design 201Chapter 1: The Basics of SEO Web Design 203Chapter 2: Building an SEO-Friendly Site 223Chapter 3: Page Experience Update 249Chapter 4: Making Your Page Search Engine Compatible 261Chapter 5: Perfecting Navigation and Linking Techniques 289Book 5: Creating Content 303Chapter 1: Selecting a Style for Your Audience 305Chapter 2: Establishing Content Depth and Page Length 321Chapter 3: Adding Keyword-Specific Content 347Chapter 4: Adapting Your Content for Local Search 363Chapter 5: Dealing with Duplicate Content 373Chapter 6: Crediting Your Content 391Chapter 7: Using SEO to Build Your Brand 403Book 6: Linking 421Chapter 1: Employing Linking Strategies 423Chapter 2: Structuring Internal Links 441Chapter 3: Obtaining Links 457Chapter 4: Vetting Inbound Links 479Chapter 5: Connecting with Social Networks 497Book 7: Optimizing the Foundations 511Chapter 1: Server Issues: Why Your Server Matters 513Chapter 2: Domain Names: What Your URL Says about You 537Chapter 3: Using Redirects for SEO 555Chapter 4: Implementing 301 Redirects 563Chapter 5: Watching Your Backend: Content Management System Troubles 577Chapter 6: Solving SEO Roadblocks 595Book 8: Analyzing Results 605Chapter 1: Employing Site Analytics 607Chapter 2: Tracking Behavior with Web Analytics 627Chapter 3: Mastering SEO Tools and Reports 641Book 9: International SEO 655Chapter 1: Discovering International Search Engines 657Chapter 2: Tailoring Your Marketing Message for Asia 671Chapter 3: Staking a Claim in Europe 683Chapter 4: Getting Started in Latin America 693Appendix: The Value of Training 699Index 715