Wall Street Journal, USA Today, and Publishers Weekly BestsellerThe secret to leading growth is your mindsetSnowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time.Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model--and they don't need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day.Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them.Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible.

Part I - Amping Up 1Chapter 1 Introduction: The Power of Amping Up 3Chapter 2 My Journey from Teenage Toilet Cleaner to Serial CEO 13Part II - Raise Your Standards 33Chapter 3 Make Your Organization Mission Driven 35Chapter 4 Declare War on Your Competitors and on Incrementalism 45Chapter 5 Put Execution Ahead of Strategy 55Part III - Align Your People and Culture 63Chapter 6 Hire Drivers, Not Passengers, and Get the Wrong People off the Bus 65Chapter 7 Build a Strong Culture 73Chapter 8 Teach Everyone to Go Direct and Build Mutual Trust 83Part IV - Sharpen Your Focus 91Chapter 9 Put Analysis Before Solutions 93Chapter 10 Align Incentives for Customer Success 99Part V - Pick Up the Pace 103Chapter 11 Ramp Up Sales 105Chapter 12 Grow Fast or Die Slow 113Chapter 13 Stay Scrappy as You Scale Up 123Part VI - Transform Your Strategy 131Chapter 14 Materialize Your Opportunities--the Data Domain Growth Story 133Chapter 15 Open the Aperture--the ServiceNow Expansion Story 143Chapter 16 Swing for the Fences--the Snowflake Growth Story 151Part VII - The Amped-Up Leader 157Chapter 17 Amp Up Your Career 159Chapter 18 Just for CEOs--Dealing with Founders and Boards 171Chapter 19 Conclusion--Great Leaders Have Great Outcomes 181Acknowledgments 183Index 185