This issue of AD looks at the work of STUFISH Entertainment Architects. Founded by the late Mark Fisher, the legendary British architect known for his rock music stage sets for bands including the Rolling Stones, U2 and Pink Floyd, the studio is a recognised leader in entertainment architecture.The STUFISH team of architects, designers, visualisers, production managers, technical specialists and producers creates ambitious and pioneering work, exploring new ways to inspire audiences and visitors, from musical experiences to theatrical shows, exhibitions and buildings. Its work has been synonymous with the key theatrical, musical and monumental events embodied in the collective memory of generations across the globe since the mid-1990s.Entertainment architecture is a highly innovative, creative endeavour, producing ever-more elaborate, architectural spectacles. This issue visits the many facets of STUFISH - its history and design process, audience memory and experience -exploring the story behind and evolution of this particular brand of popular culture and its spatial manifestations, and touching on what the future may hold for it.Contributors include: Leonard Auerbach, Victoria Broackes, Peter Cook, Adam Davis, Haidy Geismar, Robert Kronenburg, Theo Lorenz, Ash Nehru, Aubrey Powell, Neil Thomas, Willie Williams, Patrick Woodroffe and Maciej Woroniecki.

Chapter 1 Introduction Let Us Entertain You: A Glimpse Behind the CurtainChapter 2 Sheer Frivolous Pleasure: Designing Sensory StimulationChapter 3 Back to the Future: The Architecture of EntertainmentChapter 4 Innovative Thinking: Engineering SolutionsChapter 5 When Pigs Do Fly: An Uplifting ExperienceChapter 6 Light: Revealing the UnseenChapter 7 Lonely Together: The Coming Confluence of Virtual and RealChapter 8 Curating the Crowd: Social Media and the Choreography of Affective ExperienceChapter 9 Spiralling into Perfection: Staging the Choreography of PortabilityChapter 10 Creating Performance Environments: Technology, Design and PatienceChapter 11 The Intricate Architecture of EnchantmentChapter 12 Designing Places for Making Memories: Immersive Audience Experiences for Live Music PerformanceChapter 13 From Nice Ideas to Their Mortal Remains: Pink Floyd at the V&AChapter 14 Technology and Audience as Curator: In Conversation with Production Designer Willie WilliamsChapter 15 'To Thrill You, I'll Use Any Device': An Interview with Queen founder members Brian May and Roger TaylorChapter 16 From Another Perspective - Hammersmith Apollo: A Savage Splendour