MUSEUM PR ACTICE Edited by CONAL MCCARTHYMuseum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more.Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.

List of Illustrations ixEditor xiiiGeneral Editors xivContributors xvAcknowledgments xviiEditors'Preface to Museum Practice and the International Handbooks of Museum Studies xixIntroduction: Grounding Museum Studies: Introducing Practice xxviiConal McCarthyPart I Priorities 11. The Essence of the Museum: Mission, Values, Vision 3David Fleming2. Governance: Guiding the Museum in Trust 27Barry Lord, with Case Study by Rina Gerson3. Policies, Frameworks, and Legislation: The Conditions Under Which English Museums Operate 43Sara Selwood and Stuart Davies4. Reconceptualizing Museum Ethics for the Twenty-First Century: A View from the Field 69Janet Marstine, Jocelyn Dodd, and Ceri Jones5. Museum Measurement: Questions of Value 97Carol A. Scott6. Developing Audiences for the Twenty-First-Century Museum 123Graham BlackPart II Resources 1537. Balancing Mission and Money: Critical Issues in Museum Economics 155Ted Silberberg and Gail Lord8. Tate and BP - Oil and Gas as the New Tobacco?: Arts Sponsorship, Branding, and Marketing 179Derrick Chong9. From Idiosyncratic to Integrated: Strategic Planning for Collections 203James B. Gardner10. Collection Care and Management: History, Theory, and Practice 221John E. Simmons11. The Future of Collecting in "Disciplinary" Museums: Interpretive, Thematic, Relational 249Nick Merriman12. Managing Collections or Managing Content?: The Evolution of Museum Collections Management Systems 267Malcolm Chapman13. Conservation Theory and Practice: Materials, Values, and People in Heritage Conservation 293Dean SullyPart III Processes 31514. From Caring to Creating: Curators Change Their Spots 317Ken Arnold15. The Pendulum Swing: Curatorial Theory Past and Present 341Halona Norton-Westbrook16. Planning for Success: Project Management for Museum Exhibitions 357David K. Dean17. Museum Exhibition Tradecraft: Not an Art, but an Art to It 379Dan Spock18. Museum Exhibition Practice: Recent Developments in Europe, Canada, and Australia 403Linda Young, with Anne Whitelaw and Rosmarie Beier-de Haan19. A Critique of Museum Restitution and Repatriation Practices 431Piotr Bienkowski20. Rewards and Frustrations: Repatriation of Aboriginal and Torres Strait Islander Ancestral Remains by the National Museum of Australia 455Michael PickeringPart IV Publics 47921. The "Active Museum": How Concern with Community Transformed the Museum 481Elizabeth Crooke22. Visitor Studies: Toward a Culture of Reflective Practice and Critical Museology for the Visitor-Centered Museum 503Lee Davidson23. Translating Museum Meanings: A Case for Interpretation 529Kerry Jimson24. Learning, Education, and Public Programs in Museums and Galleries 551John Reeve and Vicky Woollard25. Reviewing the Digital Heritage Landscape: The Intersection of Digital Media and Museum Practice 577Shannon Wellington and Gillian OliverAfterword: The Continuing Struggle for Diversity and Equality 599Eithne NightingaleMuseum Practice and Mediation: An Afterword 613Anthony Alan SheltonIndex 635