A radical shift in perspective to transform your organization to become more innovativeThe Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.* Explore the digitized future using new design criteria to create real value for the user* Foster radical innovation through an inspiring framework for action* Gather the right people to build highly-motivated teams* Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective* Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applicationsPractical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Foreword 7Introduction 101 Understand Design Thinking 131.1 What needs are addressed in the Playbook? 141.2 Why is process awareness key? 361.3 How to get a good problem statement 501.4 How to discover user needs 581.5 How to build empathy with the user 721.6 How to find the right focus 801.7 How to generate ideas 901.8 How to structure and select ideas 981.9 How to create a good prototype 1081.10 How to test efficiently 1182 Transform Organizations 1312.1 How to design a creative space and environment 1322.2 What are the benefits of interdisciplinary teams? 1442.3 How to visualize ideas and stories 1582.4 How to design a good story 1682.5 How to trigger change as a facilitator 1802.6 How to prepare the organization for a new mindset 1902.7 Why strategic foresight becomes a key capability 1983 Design the Future 2113.1 Why systems thinking helps to understand complexity 2123.2 How to apply lean business model thinking 2243.3 Why business ecosystem design becomes the ultimate lever 2403.4 How to bring it home 2543.5 Why some design criteria will change in the digital paradigm 2663.6 How to kick-start digital transformation 2783.7 How artificial intelligence creates a personalized customer experience 2923.8 How to combine design thinking and data analytics to spur agility 302Closing words 314Authors 323Sources 335Index 338