Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.* Discusses ways to identify new business opportunities and how to put together a business plan* Get the scoop on securing the financing you need to get started* Includes tips on finding, managing, and retaining excellent staff* Offers information on marketing and selling your products or services

Introduction 1Book 1: Laying the Groundwork 5Chapter 1: Preparing for Business 7Chapter 2: Structuring Your Business 19Chapter 3: Can You Do the Business? 43Chapter 4: Preparing the Business Plan 55Chapter 5: Establishing Your Starting Position 73Chapter 6: Researching Your Customers and Competitors 85Book 2: Sorting Out Your Finances 119Chapter 1: Finding the Money 121Chapter 2: Seeking (Nearly!) Free Money 143Chapter 3: Keeping Track of Finances 161Chapter 4: Budgeting for Beginners 181Book 3: Finding and Managing Staff 193Chapter 1: Staying on the Right Side of the Law 195Chapter 2: Finding Person Friday - Advertising and Interviewing 207Chapter 3: Employing People Successfully 229Chapter 4: Disciplining and Dismissing Staff 245Chapter 5: Inspiring Employees to Better Performance 259Chapter 6: Coaching and Development 277Chapter 7: Being an Expert at Performance Appraisal and Management 291Book 4: Keeping on Top of the Books 307Chapter 1: Recording the Financial Facts 309Chapter 2: Managing Your Tax Position 325Chapter 3: How Investors Read a Financial Report 337Book 5: Marketing and Advertising Your Wares 355Chapter 1: Taking a Closer Look at Customers 357Chapter 2: Considering Your Business Mission, Vision and Objectives 371Chapter 3: Marketing and Selling Your Wares 377Chapter 4: Creating and Placing Ads 409Chapter 5: Public Relations and Publicity 439Chapter 6: Doing Business Online 457Chapter 7: Social Media Engagement 483Book 6: Growing and Improving Your Business 511Chapter 1: Thinking Strategically 513Chapter 2: Managing More than One Product 533Chapter 3: Improving Performance 563Chapter 4: Franchising for Growth 575Chapter 5: Funding Expansion 583Chapter 6: Becoming a Great Manager 607Index 625