Grow your business by 15% with these proven daily growth actionsDo you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day--without spending a penny of your money.Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication--the key to the 22 action steps--will make your company stand head-and-shoulders above the competition.

Acknowledgments ixIntroduction You Deserve More Revenue xiDownload Revenue Growth Forms and Templates xiiiPART ONE The Simple Revenue Growth ProcessChapter 1 Revenue Growth Is Fast, Simple, and Free 3Chapter 2 Here's What Your Growth Plan Will Look Like by the End of This Book 11Chapter 3 Why Do You Work? 15PART TWO The Growth Mindset--Change Your Thinking, Grow Your BusinessChapter 4 It's Impossible to Outmarket Your Mindset 21Chapter 5 "But I'm Already Really Busy!" 27Chapter 6 The Difference between Knowing and Doing 31Chapter 7 The Mind-Numbingly Simple Definition of Marketing 37Chapter 8 The Only Meaningful Measure of Marketing 41Chapter 9 It Really Is This Simple! 45Chapter 10 Your Products and Services Are Much Better Than Your Marketing 49Chapter 11 "We Don't Like to Brag" 61Chapter 12 Frequently Raised Resistance (FRR) 65Chapter 13 Your Customers Speak More Positively about You than You Speak about Yourself 71Chapter 14 Marinating in Positivity: The Magic of Proactive Customer Conversations 75PART THREE 22 Fast, Simple Techniques for Revenue GrowthChapter 15 What These 22 Revenue Growth Techniques Have in Common 81Chapter 16 Choreographing Your Revenue Growth Dance 87Chapter 17 Growth Technique #1: The Art and Science of Getting the Testimonial 89Chapter 18 Lessons from a Sample Customer Interview 97Chapter 19 Growth Technique #2: Don't Be a Tree Falling in the Forest--Communicate Testimonials 109Chapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117Chapter 21 Growth Technique #4: Communicate Case Studies to People Who Can Buy from You 121Chapter 22 Growth Technique #5: The Million-Dollar Question--This One Technique Can Grow Your Business by 10% Immediately 125Chapter 23 Growth Technique #6: How to Get Referrals 133Chapter 24 Growth Technique #7: The Power of Owner Calls 139Chapter 25 Growth Technique #8: The Seven-Figure Follow-Up Process 141Chapter 26 Growth Technique #9: The Magic of the Handwritten Note 145Chapter 27 Growth Technique #10: Communicate with Your High-Potential Small Customers (HPSCs) 149Chapter 28 Growth Technique #11: Create Your Own Social Media--Relentlessly Grow Your Lists 155Chapter 29 Growth Technique #12: Categorizing for Revenue Growth--How to Organize Your Lists 161Chapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165Chapter 31 Growth Technique #14: Growth by White Papers 171Chapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173Chapter 33 Growth Technique #16: Host an Unforgettable Event for Customers and Prospects 175Chapter 34 Growth Technique #17: Speak(er) the Truth--You're the Expert 179Chapter 35 Growth Technique #18: Conduct Webinars That BringNew Business 183Chapter 36 Growth Technique #19: How to Grow Your Business with Videos 185Chapter 37 Growth Technique #20: Public Relationships--How to Leverage the Media for Revenue Growth 191Chapter 38 Growth Technique #21: Price Increases Are a Growth Technique! 195Chapter 39 Growth Technique #22: The Single Most Important Website Edit for Revenue Growth 199Chapter 40 Growth Techniques by Job Title 203PART FOUR Executing the PlanChapter 41 Action Is Everything 209Chapter 42 How Perfection and Procrastination Kill Revenue 211Chapter 43 Why 15 Minutes? Because It's Enough to Grow Your Business Dramatically 215Chapter 44 Introducing the 15-Minute Marketing?D Planner 217Chapter 45 What Sets My Most Successful Clients Apart (Accountability) 223Chapter 46 Grow Forth and Execute 227Appendix Workbook for Launching the Revenue Growth Habit 229Index 235