The easy way to grasp customer analyticsEnsuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions.Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find current information onhow to leverage A/B testing, social media's role in thepost-purchasing analytics, usability metrics, prediction andstatistics, and much more to effectively manage the customerexperience. Written by a highly visible expert in the area ofcustomer analytics, this guide will have you up and running onputting customer analytics into practice at your own business in notime.* Shows you what to measure, how to measure, and ways tointerpret the data* Provides real-world customer analytics examples from companiessuch as Wikipedia, PayPal, and Walmart* Explains how to use customer analytics to make smarter businessdecisions that generate more loyal customers* Offers easy-to-digest information on understanding each stageof the customer journeyWhether you're part of a Customer Engagement team or a product,marketing, or design professional looking to get a leg up,Customer Analytics For Dummies has you covered.