Master the latest marketing tools and trends
Marketing strategies are evolving faster than ever before, andmastering the latest and greatest strategies are essential togetting results. This updated edition of the classic marketingbestseller includes new and revised material, with full coverage ofthe latest marketing trends and how to effectively apply them toyour business. Whether it's boosting your baseline marketingskills, figuring out social media, developing a comprehensiveInternet marketing strategy, or getting expert tips on effectivelocal marketing techniques, Marketing for Dummies, 4thEdition has everything you need in one easy-to-use andaccessible guide.

Effective marketing is about knowing your customers and givingthem what they want, when they want it. The latest marketingresearch tells us that every customer interaction is an opportunityto grow your business and your bottom line, which is why you need aresults-oriented marketing plan. With this updated, practical, andsavvy guide to marketing strategies that work, you can apply theskills you already have more efficiently than ever beforeMarketing For Dummies, 4th Edition gives you the structureand practical advice you need to get the most out of everymarketing initiative and, ultimately, grow your business.
* Maximize the lifetime value of your customers
* Connect web marketing strategies to real world traffic andsales
* Implement local sourcing to boost local and regional marketinginitiatives
* Focus your online marketing strategy to target only qualifiedbuyers

Before you waste any more time with ineffective and potentiallycostly marketing missteps, let Marketing For Dummies, 4thEdition establish viable marketing strategies that will helpyour business succeed.