Get up to speed quickly on the latest in user experiencestrategy and designUX For Dummies is a hands-on guide to developing andimplementing user experience strategy. Written byglobally-recognized UX consultants, this essential resourceprovides expert insight and guidance on using the tools andtechniques that create a great user experience, along withpractical advice on implementing a UX strategy that aligns withyour organisation's business goals and philosophy. You'll learn howto integrate web design, user research, business planning and dataanalysis to focus your company's web presence on the needs of yourcustomers, gaining the skills you need to be effective in the fieldof user experience design.Whether it's the interface, graphics, industrial design,physical interaction or a user manual, being anything less than onpoint can negatively affect customer satisfaction and retention.User experience design fully encompasses traditional human-computerinteraction design, and extends it to address all aspects of aproduct or service as perceived by users. UX For Dummiesprovides comprehensive guidance to professionals looking tounderstand and apply effective UX strategies.* Defines UX and offers assistance with determining users andmodelling the user experience* Provides details on creating a content strategy and buildinginformation architectures* Explores visual design and designing for specific channels* Delves into UX testing and methods for keeping your siterelevantThe UX field is growing rapidly as companies realise thatmeeting your business goals requires a web presence aligned withcustomer needs. This alignment demands smart strategy and evensmarter design. Consultants, designers and practitioners must allbe on board if the result is to be cohesive and effective. UXFor Dummies provides the information and expert advice you needto get up to speed quickly.

Introduction 1Part I: Getting Started with UX 5Chapter 1: Defining UX and the Process 7Chapter 2: Examining Why You Should Use UX 25Chapter 3: Determining Your Users 37Chapter 4: Modeling the Experience 57Chapter 5: Understanding UX as (R)evolution 77Part II: Components of Design 89Chapter 6: Taming the Beast: Understanding What You Do and Don't Have 91Chapter 7: Developing Content Strategy 111Chapter 8: Designing the Content Strategy 131Chapter 9: Building the Information Architecture 155Chapter 10: Designing for Specific Channels 175Chapter 11: Diving into Visual Design 201Part III: Your UX in Action 217Chapter 12: Testing: How It Can Save Your UX 219Chapter 13: Measuring Your UX to Keep It Relevant 235Chapter 14: Making It Past the Finish Line 257Part IV: The Part of Tens 271Chapter 15: Ten Reasons Why the User Is Your Most Important Consideration 273Chapter 16: Ten Ways to Ensure That Your UX Is Best in Class 279Chapter 17: Ten UX Principles That Never Change 285Glossary 289Index 299