The A to Z Facebook guide for users, marketers, and developers alikeFacebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.* Facebook has more than one billion active users who share more than 30 billion pieces of content each month* More than 37 million brands have Pages on Facebook* This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline* Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook appsFacebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

Introduction 1Book I: Creating a Timeline 5Chapter 1: Deciding to Join 7Chapter 2: Creating Your Account 15Chapter 3: Touring the Interface 49Chapter 4: Customizing Your Privacy Settings 63Chapter 5: Finding Help 83Book II: Connecting with Others 91Chapter 1: Creating Your Social Media Persona 93Chapter 2: Posting and Interacting 105Chapter 3: Sharing Photos 117Chapter 4: Sharing Videos 133Chapter 5: Participating in Groups 145Chapter 6: Going Mobile 157Chapter 7: Keeping Up with Events 171Chapter 8: Having Private Conversations 187Chapter 9: Games and Gifts 197Chapter 10: Professional Networking 209Chapter 11: Managing Connections Gone Awry 221Book III: Connecting to Other Social Media 233Chapter 1: What Is Social Media? 235Chapter 2: Connecting Facebook to Everything Else 245Chapter 3: Flying on Autopilot 259Book IV: Building a Business Page 267Chapter 1: Creating a Business Page 269Chapter 2: Customizing Your Business Page 283Chapter 3: Touring Your Business Page 295Chapter 4: Building Your Community 319Book V: Marketing Your Business 337Chapter 1: Building a Network of Influence 339Chapter 2: Running a Social Marketing Campaign 349Chapter 3: Using Insights to Track Your Success 363Chapter 4: Ads, Promotions, and Offers 377Chapter 5: Identifying Your Target Audience 407Book VI: Developing Facebook Apps 415Chapter 1: Custom Apps for Business Pages 417Chapter 2: Building Canvas Apps and Page Tabs 429Chapter 3: Creating Your Own Apps 445Chapter 4: Tour of the Facebook API 459Index 475