The world faces social, political, and economic turmoil on anunprecedented scale--along with unsettling levels ofturbulence and volatility. Market leadership today is less of apredictor of leadership tomorrow. Therefore, senior executivestoday must strive to own the future.In Own the Future, The Boston Consulting Group, one ofthe world's most prestigious and innovative managementconsulting firms, offers a roadmap. Drawing on the firm'sexperience advising organizations on how to achieve and sustaincompetitive advantage, this book offers 50 ideas to help readerschart their organization's path to future leadership. Thearticles are organized along ten attributes critical to success inthe current environment--adaptive, global, connected,sustainable, customer-first, fit to win, value-driven, trusted,bold, and inspiring.The future may be unknowable, but The Boston Consulting Groupoffers insights from its 50 years of practice on how readers canposition their organization to win--to change the game and toown the future.