A new and simple system to understanding and controlling thebehavior of othersNoted body language, behavior and communication expert MarkBowden offers a totally practical, easy-to-read guide tounderstanding the impulsive actions of others, along with the besttools to manage them. A number one anxiety in business is dealingwith problem people. In Tame the Primitive Brain, MarkBowden's fresh approach is the fastest and most effective way tounderstand why someone acts towards you the way they do; why youreact to their behavior in the way you do; and mostimportantly, what exactly to do about it to achieve the rightoutcomes.* Brings new and fresh perspectives to business readers fordealing with tricky behaviors* Explains how to effectively manage those around you at anylevel in an organization* Shares the latest evolutionary behavioral theory,neuroscientific evidence, and the tried and tested tools and tricksbased on these premisesThis simple model of how we humans can and do relate to eachother brings increased depth of understanding and expands yourtoolset to better manage yourself and others to achieveanything.

Acknowledgments ixPreface xiIntroduction 1Week One You 9Day One Shared Instincts 11Day Two Snap Judgments 22Day Three Default to the Negative 32Day Four Best-Fit Thinking 40Day Five Friend, Enemy, Sexual Partner, or Indifferent 49Day Six Moods and Emotions 59Day Seven The Spice of Life 73Week Two Relationships 85Day Eight Relationships Are Dyadic 87Day Nine Opposites Attract 95Day Ten BFFs 105Day Eleven Enemies 114Day Twelve Indifference 125Day Thirteen Moods Are Contagious 132Day Fourteen The Four Stages of Relationship 141Week Three Tribe 151Day Fifteen We Are Tribal 153Day Sixteen Tribal Nurture 161Day Seventeen Hierarchy 168Day Eighteen Tension 176Day Nineteen Values 187Day Twenty Diversity 196Day Twenty-One Changing Tribes is Expensive 206Week Four New You 215Day Twenty-Two Suspend Judgment 217Day Twenty-Three Be Curious 225Day Twenty-Four Open Your Heart 235Day Twenty-Five Give 243Day Twenty-Six Manage Your Disappointment 250Day Twenty-Seven Values Trump Rules 257Day Twenty-Eight Expand Your Tribe 267Conclusion 275Further Reading and Resources 278About the Author 282Index 283