Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings--the Ten Types of Innovation--that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.* Details how you can use these innovation principles to bring about meaningful--and sustainable--growth within your organization* Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the fieldThe Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

PART ONE INNOVATIONA NEW DISCIPLINE IS LEAVING THE LABCHAPTER 1 RETHINK INNOVATION 2Eradicate lore, substitute logicPART TWO TEN TYPES OF INNOVATIONTHE BUILDING BLOCKS OF BREAKTHROUGHSCHAPTER 2 THE TEN TYPES 16An overviewCHAPTER 3 PROFIT MODEL 18How you make moneyCHAPTER 4 NETWORK 22How you connect with others to create valueCHAPTER 5 STRUCTURE 26How you organize and align your talent and assetsCHAPTER 6 PROCESS 30How you use signature or superior methods to do your workCHAPTER 7 PRODUCT PERFORMANCE 34How you develop distinguishing features and functionalityCHAPTER 8 PRODUCT SYSTEM 38How you create complementary products and servicesCHAPTER 9 SERVICE 42How you support and amplify the value of your offeringsCHAPTER 10 CHANNEL 46How you deliver your offerings to customers and usersCHAPTER 11 BRAND 50How you represent your offerings and businessCHAPTER 12 CUSTOMER ENGAGEMENT 54How you foster compelling interactionsPART THREE MORE IS MIGHTIERMIX AND MATCH INNOVATION TYPES FOR GREATER IMPACTCHAPTER 13 GO BEYOND PRODUCTS 62How to avoid being easily copiedCHAPTER 14 STRENGTH IN NUMBERS 78Innovations using a combination of types generate better returnsPART FOUR SPOT THE SHIFTSSEE THE CONDITIONS THAT BIRTH BREAKTHROUGHSCHAPTER 15 MIND THE GAP 100Uncover your blind spotsCHAPTER 16 CHALLENGE CONVENTION 104See where your competitors are focusing -- and then make different choicesCHAPTER 17 PATTERN RECOGNITION 118See how industries and markets shift -- and learn from those who saw the signs and acted on themPART FIVE LEADING INNOVATIONUSE BETTER PLANS TO BUILD BREAKTHROUGHSCHAPTER 18 DECLARE INTENT 130By being clear about where and how you will innovate, you massively increase your odds of successCHAPTER 19 INNOVATION TACTICS 142A toolkit that turns the Ten Types into building blocks for innovationCHAPTER 20 USING THE INNOVATION PLAYBOOK 150A selection of plays (and the combinations of tactics you'll need to implement them)PART SIX FOSTERING INNOVATIONINSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATIONCHAPTER 21 GET CRACKING 190Everyone is afraid of the unfamiliar.Here's how to innovate anywayCHAPTER 22 SPONSORS AND AUTHORS 196Great firms make sure that innovation is not optionalCHAPTER 23 INSTALLING INNOVATION 200Don't worry about culture.Build a systemic capabilityCHAPTER 24 EXECUTE EFFECTIVELY 212Principles for bringing your innovations to market on time and on budgetPART SEVEN APPENDIXPUTTING THESE PRINCIPLES INTO PRACTICEGo beyond the book to create your own innovation revolutionACKNOWLEDGMENTS 232INNOVATION BIBLIOGRAPHY 234NOTES AND RESEARCH DATA 238IMAGE CREDITS 251INDEX 252ABOUT THE AUTHORS 256ABOUT DOBLIN AND MONITOR DELOITTE 258