Plain English guidance for strategic business analytics and bigdata implementationIn today's challenging economy, business analytics and big datahave become more and more ubiquitous. While some businesses don'teven know where to start, others are struggling to move from beyondbasic reporting. In some instances management and executives do notsee the value of analytics or have a clear understanding ofbusiness analytics vision mandate and benefits. Win withAdvanced Analytics focuses on integrating multiple types ofintelligence, such as web analytics, customer feedback, competitiveintelligence, customer behavior, and industry intelligence intoyour business practice.* Provides the essential concept and framework to implementbusiness analytics* Written clearly for a nontechnical audience* Filled with case studies across a variety of industries* Uniquely focuses on integrating multiple types of big dataintelligence into your businessCompanies now operate on a global scale and are inundated with alarge volume of data from multiple locations and sources: B2B data,B2C data, traffic data, transactional data, third party vendordata, macroeconomic data, etc. Packed with case studies frommultiple countries across a variety of industries, Win withAdvanced Analytics provides a comprehensive framework andapplications of how to leverage business analytics/big data tooutpace the competition.

PrefaceAcknowledgmentsChapter 1 The Challenge of Business AnalyticsChapter 2 Pillars of Business Analytics Success: The BASP FrameworkChapter 3 Aligning Key Business Challenges across the EnterpriseChapter 4 Big and Little Data: Different Types of IntelligenceChapter 5 Who Cares About Data?: How to Uncover InsightsChapter 6 Data Visualization: Presenting Information Clearly-The CONVINCE FrameworkChapter 7 Analytics Implementation: What Works and What Does NotChapter 8 Voice-of-the-Customer Analytics and InsightsAbhilasha Mehta, PhDChapter 9 Leveraging Digital Analytics EffectivelyJudah PhillipsChapter 10 Winning with Predictive Analytics: What Works and What Does NotChapter 11 Predictive Analytics Applied to Human ResourcesJac Fitz-enz, Ph.D.Chapter 12 Social Media AnalyticsJudah PhillipsChapter 13 The Competitive Intelligence MandateChapter 14 Mobile AnalyticsJudah PhillipsChapter 15 Effective Analytics Communication StrategiesChapter 16 Business Performance Tracking: Execution and MeasurementChapter 17 Analytics and InnovationChapter 18 Unstructured Data Analytics: The Next FrontierChapter 19 Future of AnalyticsAbout the Authors