The classic guide to sustainability strategy andimplementation--updated for today's businessesTo ensure business success, companies must embrace sustainablemanagement. Firms need to find the overlap between businessinterests and the interests of society and the environment beforethey can secure a lasting competitive edge. By making the case forsustainability as a fundamental business practice, The TripleBottom Line became an instant classic when first published in2006, showing a generation of business leaders how to find theirsustainability sweet spot--where profitability mergesseamlessly with the common good. Now updated with ground-breakingstories of successes and failure, this revision of The TripleBottom Line is a critical resource for all managers andleaders.* Features in-depth success stories of sustainability practicesat major firms such as Wal-Mart, GE, DuPont, American ElectricPower, and PepsiCo--and shows why companies such as BP andHershey continue to fail* Draws on Andy Savitz's 25 years of pioneering consulting andresearch in the field* Includes all-new reporting and analysis on the practice ofsustainability and the triple bottom line in business today,providing new insights on where sustainability is headedThe Triple Bottom Line is essential reading for any firmto meet the challenge of creating lasting value for bothshareholders and society.

Introduction 1Part One The Sustainability Imperative 111 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge 132 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 333 The Age of Sustainability 534 Business Responds 765 The Backlash against Sustainability 926 Renewing the Penobscot: ''A More Productive Use of Capital'' 107Part Two How Sustainability Can Work for You 1297 Where Do You Stand Today? Your Sustainability Self-Assessment 1318 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities 1459 Shaping Your Sustainability Strategy 15610 Implementing Your Sustainability Program 17511 Managing Stakeholder Engagement 19012 Dealing with Special Stakeholder Challenges 21113 Measuring and Reporting Your Progress 23714 Aligning Your Culture to Support Sustainability 25615 The Emerging Multipurpose Company 270Appendix: Creating a Sustainability Management System 289Notes 300Acknowledgments 314About the Authors 320Index 323