Tap into the powerful techniques of professional actors andgreat communicatorsThe Pin Drop Principle is a step-by-step master class foranyone wishing to become a more confident and crediblecommunicator. Lewis and Mills believe all business professionalsought to deliver their message in such an engaging way that onecould literally hear a pin drop when they speak. The secret todoing so comes from an unusual world: professional acting. Byactivating "objective" and "intention"--the main tools ofactors (and great communicators)--business people can givetheir messages meaning and relevance, so the recipients walk awayknowing why the message is important and what is in it forthem.* Empowers business professionals with performance-based deliverytechniques--from storytelling to vocaldynamics--essential to becoming a great communicator* Written for anyone wishing to engage listeners, establishinstant credibility, influence key decision makers, and create apositive lasting impression* Based on the Pinnacle Method, one of the most popular andgroundbreaking communication skills training methodsThe Pin Drop Principle is an accessible resource foranyone who routinely needs to present ideas to large or smallgroups, convey feedback effectively, conduct difficultconversations, and persuade others.

Introduction 11 Understand the Secrets of Persuasion 13Communicating with Intention and Objective2 Tell a Good Story 29Using Personal Experiences to Inspire and Persuade3 Craft a Compelling Narrative 47Building the Framework to Support Your Message4 Be Prepared 71Managing Nerves and Controlling Anxiety5 Project Confidence 91Expressing Your Intention Nonverbally6 Say It Like You Mean It 119Using Your Voice to Influence7 Listen to Understand 139Maximizing Comprehension and Retention8 Think on Your Feet 157Mastering Impromptu Speaking in Any Situation9 Stay Focused and On Track 173Handling Questions and Controlling Your Audience10 Assert Yourself 195Gaining Commitment, Providing Feedback, and Delivering Difficult NewsConclusion 219Notes 221Glossary of Terms 231Acknowledgments 239About the Authors 241Index 243