Integrate your mobile marketing program and take your brand tothe next levelMobile marketing is finally entering the forefront of themarketing realm as megabrands roll out million-dollar budgets andsmall businesses have turned to the channel for its affordability,measurability, and repeatable successes in producing sales anddriving engagement and loyalty. Through insights from bold industryvisionaries and fellow mobile pioneers, Mobilized Marketingtakes readers through campaigns worth repeating and others that arenot. Learn the many roads that marketers can take and the provenstrategies and tactics that move products and build loyalty throughthe consumer's most personal device.With examples from the more than 130,000 campaigns developed bymobile marketing leader Hipcricket, Mobilized Marketingbreaks down how brands of all sizes have performed in their mobileefforts--why some have failed and how others bravely turned tomobile.* Demonstrates how to integrate mobile into marketing programsand how to effectively measure it* Explains how to make your existing marketing spends workharder* Delivers step-by-step instructions on how to optimize campaignsin real-time* Shows how to determine which mobile tactics are keepers andwhich are notIt's time to mobilize your marketing programs and drive yourprofits to new heights.