The classic guide to sustainability strategy and implementation--updated for today's businessesTo ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a generation of business leaders how to find their sustainability sweet spot--where profitability merges seamlessly with the common good. Now updated with ground-breaking stories of successes and failure, this revision of The Triple Bottom Line is a critical resource for all managers and leaders.* Features in-depth success stories of sustainability practices at major firms such as Wal-Mart, GE, DuPont, American Electric Power, and PepsiCo--and shows why companies such as BP and Hershey continue to fail* Draws on Andy Savitz's 25 years of pioneering consulting and research in the field* Includes all-new reporting and analysis on the practice of sustainability and the triple bottom line in business today, providing new insights on where sustainability is headedThe Triple Bottom Line is essential reading for any firm to meet the challenge of creating lasting value for both shareholders and society.

Introduction 1Part One The Sustainability Imperative 111 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge 132 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 333 The Age of Sustainability 534 Business Responds 765 The Backlash Against Sustainability 926 Renewing the Penobscot: ''A More Productive Use of Capital'' 107Part Two How Sustainability Can Work for You 1297 Where Do You Stand Today? Your Sustainability Self-Assessment 1318 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities 1459 Shaping Your Sustainability Strategy 15610 Implementing Your Sustainability Program 17511 Managing Stakeholder Engagement 19012 Dealing with Special Stakeholder Challenges 21113 Measuring and Reporting Your Progress 23714 Aligning Your Culture to Support Sustainability 25615 The Emerging Multipurpose Company 270Appendix: Creating a Sustainability Management System 289Notes 300Acknowledgments 314About the Authors 320Index 323